Poshan Abhiyaan 2025: A Movement Towards a Nourished Nation
Launched in 2018 by the Government of India, Poshan Abhiyaan (also known as the National Nutrition Mission) is a flagship initiative aimed at achieving a malnutrition-free India. Now in its 7th year, Poshan Abhiyaan 2025 continues to focus on improving nutritional outcomes for children, pregnant women, lactating mothers, and adolescents.
This year, the emphasis is stronger than ever on community participation, digital innovation, and cross-sector collaboration to ensure nutrition for all.
What is Poshan Abhiyaan?
Poshan Abhiyaan is a multi-ministerial convergence mission led by the Ministry of Women and Child Development (MoWCD). It aims to:
- Empower communities through awareness campaigns like Rashtriya Poshan Maah and Poshan Pakhwada
- Reduce stunting, undernutrition, anemia, and low birth weight
- Promote proper nutrition during the critical first 1,000 days of a child’s life
- Leverage technology and data for targeted nutritional interventions
- Empower communities through awareness campaigns like Rashtriya Poshan Maah and Poshan Pakhwada
Focus Areas in 2025
In 2025, the campaign is focused on:
✅ Smart Nutrition
Using digital tools and mobile apps (like ICDS-CAS) to monitor child growth, provide real-time data, and track services at Anganwadi centers.
✅ Community-Driven Efforts
Encouraging local bodies, SHGs (Self Help Groups), schools, and families to take ownership of nutrition goals through Jan Andolan (People’s Movement).
✅ Anaemia Mukt Bharat
Special focus on combating iron deficiency among adolescent girls and women of reproductive age.
✅ Integration with Climate and Agriculture
Promoting nutri-gardens, organic farming, and local food-based solutions for sustainable and affordable nutrition.
Why It Matters
Despite economic growth, malnutrition remains a major challenge in India. According to NFHS data, a significant percentage of children under five are still stunted or underweight. Poor nutrition in early childhood has long-term effects on learning ability, productivity, and overall health.
Poshan Abhiyaan is a step toward breaking this cycle.
How Can You Contribute?
Whether you’re a parent, student, teacher, or community leader, here’s how you can support the mission:
- 📢 Spread awareness about nutritious diets in your community or on social media.
- 🌱 Start a kitchen garden and encourage healthy, local food habits.
- 👩🏫 Participate in Poshan activities organized by Anganwadi centers and schools.
- 📈 Monitor growth of children and ensure regular health checkups.
- 🤝 Support and educate mothers about breastfeeding and weaning practices.
💬 Final Thoughts
Poshan Abhiyaan 2025 is more than a government initiative — it’s a national movement to ensure “Suposhit Bharat, Saksham Bharat” – a nourished and capable India.
Let us all play our part in nurturing healthier generations and making nutrition a priority in every household.